Extreme Fitness

I have to admit, I probably don’t get to the gym as often as I should. Like many people, I want to look like I work out all the time, I just don’t work out all the time. So getting into the head of the target wasn’t too hard – but understanding them wasn’t the same as getting them to actually get off their butts and go to the gym.

The strategy to do that was a combination of friendly jab and making it seem like it was fun. Working out is a real pain and actually has the word “work” in the name. Nobody likes to work., so let’s make it seem more fun. I took my cue from stand-up comedy. Maybe I was talking to myself when I wrote these headlines? Or maybe I was just writing fat jokes? In any case, the work got a few laughs and few people to feel guilty enough to get a “fitness assessment”.