Blu-ray Home Theatre

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What better way to let people know that they can get the movie theatre experience at home, than the movie theatre? We produced a made-for-cinema spot that featured District 9 and focused on the immersive sound that comes from Blu-ray. We took full advance of the audio system in the theatre to create a full 360 experience.

We also produced a faux movie poster that was featured in the lobby of theatres. With an audience keenly interested in upcoming moves, we figured the ad would get a glance or two just based on the environment.